Every good business has a purpose. A clear mission that acts as a guiding light for its decisions, direction, and impact. It points the way, illuminating the path and determining not just where a business goes, but why it moves at all. That light begins with a spark, igniting from a simple idea that’s tethered to an innate belief and deeply rooted in destiny. It might arrive as a flash of clarity, a chain of events that fall into place, or a subtle whisper within that finally insists on being heard. For us, Sorella came from an inner knowing, pulling us towards a meaningful path that beckoned with quiet clarity.
Once we recognized our truth, that spark transformed into an ember, subtle yet alive. It glowed with possibility, growing hotter through intention and consistency. Goals came into focus, momentum built, and progress became deliberate. After a while, the ember ignited into a steady flame and purpose became visible, sustained by action. A fire formed, burning steady and strong, remaining fed by the creativity we poured into it. Unwavering, it blazed, extending its warmth outward, as an invitation to connect. However, despite its power, it alone could not speak; it needed a voice. One that would bring depth to direction and soul to intention, because while purpose will always point the way, reason without narrative rings hollow.
In our story, it’s through us–twin sisters–that the fire was given a voice and became amplified with meaning. We gave it form and feeling, a way to express and be understood. It emerged, authentic, clear, and resonant, transforming silent drive into a shared mission. We nurtured it without limits or judgment, and allowed it to evolve, deepen, and take shape. Within that growth, our purpose gained a presence. One that communicates with a name, a face, and a place to be seen, heard, and felt. It doesn't just have the power to lead, but the ability to connect, inspire, and persist. It speaks through smoke signals, sending out quiet calls that resonate in a language only some are meant to understand. Today, the fire no longer burns in solitude; rather, it has become a beacon, guiding the way for others and inviting them into its warmth.
Early on, before our guiding light Sorella could grow, be shaped, or shared, there had to be something solid beneath it. Something steady enough to hold the weight of what we were building. That something was us, the foundation. Built from a bond that would become the kindling. It existed long before the spark and was an unspoken alignment that didn't need defining, only trusting. It’s what made everything possible.
The foundation is often the part no one sees, but it’s where the real work begins. Our connection was the base, not just for our purpose, but for every idea, risk, and decision that would follow. A bond strong enough to carry the weight of something bigger than ourselves. One that could support growth, invite collaboration, and withstand the inevitable challenges of building something from the ground up. It carried with it a belief in each other, in what we felt called to create, and in the knowledge that what we were building had to begin with truth. This is where our story takes shape.
We never could have imagined that our journey would be built from our bond. But sharing a purpose far greater than ourselves was true alignment. It spoke to everything we knew we were meant to achieve and we followed it against all odds. While fruitful, the path was long and difficult. Full of lessons, disappointments, and blessings in disguise. We didn’t decide to just build a business one day; it's not that simple. In truth, our journey started long before we had the words or the vision for it. Sure, our kinship was always there, but our shared experiences brought us closer together.
As identical twins, our connection has always been deep and unspoken; quietly guiding us through life. For over a decade, we often worked the same jobs, held similar roles, and moved through the same spaces. Gaining as much experience, expertise, and as many credentials as we could. It was all about looking good on paper, making others proud, and bringing in as much money as possible. But, over time, life took its toll. No title or paycheck could mask the fatigue that clung to us. Drive turned into burnout and persistence became surrender. We began to feel an ache. A quiet restlessness, housing an inner knowing that we were meant for more. We no longer resonated with the everyday hustle and grind that work culture had projected onto us. Our souls were speaking and we wanted out of the rat race. Yet, even though we felt empty, spiritually depleted, and worn down, we didn't listen at first. For years we ignored our intuition, staying in roles that lacked real purpose. However, no matter how misaligned we felt, we have to admit that each experience gave us something valuable. Through every job, we were building the framework for a future we hadn’t yet imagined. Refining our skills, revealing our strengths, and exposing our limits became hard-earned lessons we were truly grateful for. During this time, we were unknowingly preparing for what was to come next.
Creating a business of our own was long overdue. Instead of settling for less, we wanted more. Craving something that would finally give us a positive return. We were tired of running others' businesses for them, pouring our ideas, energy, and care into dreams that didn't belong to us. This time, we were ready to change what we were investing our time and energy into. So, we left behind everything we knew for peace and walked into uncertainty.
In our newfound freedom, we were once again at a threshold of decision. We had left our jobs for good and were finally able to breathe again. Tired of the relentless cycle we had endured, we turned inward to explore parts of ourselves that had long been neglected. We knew we could no longer work for others and had to build something of our own. Reflecting on the path behind us, we knew we were truly ready. We were scared but more than that, we knew we were well equipped for what was to come next. So we leapt into the unknown and dove headfirst into entrepreneurship.
At first, we didn’t know exactly what we were building. We just knew it had to feel aligned, real, and rooted in who we are and what matters to us. What began as late night ideas and long conversations slowly took shape into something tangible. As we began reconnecting with ourselves, our values, our creativity, and our inner voices, everything started to make sense. We returned to what had shaped us as children and brought it forth with greater purpose. Bringing back something we had loved for as long as we could remember: crystals.
Semi-precious gemstones are one of the Earth's most alluring resources and have always felt like our first loves. Growing up, they were more than just stones; they were a portal to another world. One full of wonder and mystery. But over the years, as we grew older, we distanced ourselves. No longer resonating with the industry that they were a part of. It felt like the market was full of questionable sellers just moving cheap products for high prices, with no mission, no values and definitely no transparency. While we know that not everyone operates that way, it was surprisingly rare for us to find shops that were upfront about where their materials came from, how they were extracted or even who was behind the business. We wanted change, for there to be a shift in the narrative. So, we decided to create what we wished existed. Not because no one else was doing it, but because we hadn’t found it yet in a way that resonated with us. Our vision would align with what actually mattered: ethics, intention, and transparency. We had the time, creativity, and freedom to pursue our idea so we figured it was now or never. This was our chance. What had long been forgotten and put to the side was now a spark, ready to be brought to life.
Our mission, born of a deep love for the earth and a drive to create meaningful change, became both our compass and our call. Leading with the belief that humanity and nature are deeply intertwined. We weren't just building something to last, we created Sorella to lead. Our goal was to connect with those who live with intention, act with impact, and share a vision of collective hope. Through every offering, we aimed to build a community. One full of like-minded individuals, whose values aligned with our own. We’re not just selling stones, we’re holding space. Providing tools for healing, transformation, and connection. Everything we do, from our roots to our rituals, is grounded in truth. Right now, everything feels aligned. Not because we forced it, but because we trusted the spark, built the fire, and listened when it spoke. In our experience, your intuition will never lead you astray. Your purpose will always point the way and if it's your calling, it will keep calling you.